Most of our listeners aren’t on Live365. Why do we persist there? One reason is historical; there was a time when it was our only option due to the dynamics of Internet Broadcasting at the time. Another is that Live365 is an audience unto itself. Live365 attracts listeners we don’t attract elsewhere.
Live365 is a pain in the butt. It forces us to accept ads. It forces use to comply with rigid requirements that aren’t compatible with our (lack of) “format”.
As a result, our Live365 stream sounds different. It sounds very much like Radio InfoWeb would sound on a commercial FM station. Which has been the case in the past, and is likely to occur again in the future. In fact, if you’d like your local FM station to carry our programming all the time, or, more likely, some of the time (in the past Radio InfoWeb was used to fill up time the station couldn’t), have them contact us!
On Live365, Radio InfoWeb sounds a bit softer and not quite as sonically cohesive, both because of those ads, and due to the pressure the music industry exerts on Live365. Live365 presents strong disincentives to play music that’s not licensed by ASCAP, BMI, SESAC, RIAA, etc.
The Live365 stream is lower-bandwidth at 64K, so it’s lower fidelity but more compatible with the variety of devices Live365 supports, and the Internet connections they’re likely to have.
An finally, if none of the other reasons for our stream have touched you yet… it’s an alternative. If you don’t like what’s on the main stream, you can always tune into Live365 for something a bit different.
PS – Those commercials benefit us this much: ZERO — Live365 claims it helps support THEM — but we all know this simply means Live365 is totally in the thrall of “big music”… and funneling the money (and the mother lode of personal and music listening info) thataway.
